厚労省も注目する行動経済学「ナッジ理論」が面白い！相手を不快に感じさせずに誘導する事例
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厚労省も注目する行動経済学「ナッジ理論」が面白い！相手を不快に感じさせずに誘導する事例
ナッジ理論は行動経済学の1つの理論で、相手に決定権を与えつつ思った方向へ誘導するテクニックです。コストコやコンビニ、厚生労働省も取り入れているナッジ理論の事例をご紹介します。
2020年2月22日
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