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You’ve researched. You’ve watched the videos. You’ve compared programs. And now you’re exhausted. The average person makes 35,000 decisions a day. Add “starting a business” to that… and decision fatigue hits hard. That’s why you keep circling the idea instead of starting that business. And the “gurus” shouting at you online only add to the overwhelm. We’ve been helping everyday Australians launch ecom businesses for 13 years. 1,500 clients. Hundreds of 5 star reviews. Real guidance. Proven steps