Holdfast Gear - A Story of Passion, Perseverance, and Sales Success. Starting a small business can feel like climbing a mountain without a map. Back in 2011, Matthew Swaggart, the CEO of Holdfast Gear, saw a big problem. Matthew created a line of quality leather camera straps and accessories because he understood that photographers needed better gear management while working. But launching a new business in a shaky economy was like trying to sell snow cones in a blizzard. Matthew faced a huge ch