Pricing is the single strongest lever on profit in a business. And yet - 95% of business owners look at what everyone else is charging, take the average, make that their price and never think about it again. The problem is - the business owners they’re copying are broke too.
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Pricing is the single strongest lever on profit in a business. And yet - 95% of business owners look at what everyone else is charging, take the average, make that their price and never think about it again. The problem is - the business owners they’re copying are broke too.
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