It's almost time for Beyoncé to play The O2. Check out the behind the scenes footage from when we made the TV advert. This one comes with commentary from Bey herself. Tour excitement starts now. | O2

First Breath (Voice-Over: Sean Bean) Brand: O2 Agency: VCCP/London Director: Sam Pilling Executive Creative Director: David Masterman Production Company: magna studios/London DoP: Ben Fordesman Editor: Ellie Johnson Production Designer: Andy Kelly Colourist: Jean-Clement Soret Colour: Company 3 Sound Company: 750mph Sound Design: Sam Ashwell Music: Jamie XX - Breather Country: United Kingdom Released: March 2025 | advert.ge

Unwrap the magic of Christmas ❄️🤖 Discover our first festive advert, and let us know what's on your wish list 🎁 http://spkl.io/61894KQHz | O2

“OMG." "Oh Brilliant." "That’s made my year." This is what winning with us sounds like. Download the Priority app today and you too could be celebrating http://O2.uk/Priority #O2Priority | O2

Only on Priority | O2 | Facebook

Only O2 gives you access to exclusive gigs and 48-hour ticket presales to thousands of events with #O2Priority 🎶 What’s your next gig? | O2