What is people-centred care? And why does it matter? Our new video explains! | World Health Organization (WHO)

✨ What is people-centred care? It’s about seeing the person before the patient. It means reorienting health systems around people, their needs, their values, and their lived experiences, not just around diseases or protocols. ✨ Why do we need people-centred care? Because cancer doesn’t exist in isolation. It can overlap with other physical, emotional, and social challenges, and often requires complex, coordinated support. Its impact is felt far beyond the individual, touching caregivers, familie