The sunk cost fallacy is a cognitive bias where we continue a behavior or endeavor as a result of previously invested resources—like time, money, or effort. In relationships, this becomes a powerful emotional trap. Your brain seeks to avoid the pain of regret and the feeling that your investment was a "waste." So, it encourages you to double down, believing that future reward will eventually justify the past sacrifice. Understanding this pattern can help you make decisions based on your present
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The sunk cost fallacy is a cognitive bias where we continue a behavior or endeavor as a result of previously invested resources—like time, money, or effort. In relationships, this
Tracey Marks, MD. Tracey Marks, MD · Original audio. The sunk cost fallacy is a cognitive bias where we continue a behavior or endeavor as a result of previously invested resources—like time, money, or effort. In relationships, this becomes a powerful emotional trap. Your brain seeks to avoid the pain of regret and the feeling that your ...
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