What is Effectuation? Effectuation 101
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Ananta Chhajer on Instagram: "Nutella Brand Story explaining the concept of Effectuation Theory. During World War II, cocoa was scarce in Italy. To adapt, a pastry chef mixed the little chocolate he had with hazelnuts - creating what later became Nutella, and eventually a ₹30,000 crore global brand. This story perfectly captures Effectuation Theory - a key principle in entrepreneurship. While most believe you first need a clear goal and then gather resources to achieve it. This theory says the o
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