How to Write Effective Alt Text for Accessibility and SEO

Instagram alt text is your social SEO secret weapon 👇 Through SEO, alt text can improve the performance of your posts but more importantly, it makes your post accessible!! According to the WHO, there are 1 billion people worldwide who have moderate to severe visual impairments. So, it’s safe to assume people in your audience will benefit from Instagram alt text ❤️ When adding alt text to your Instagram posts, there are some important Dos and Don’ts you need to follow. Dos: ✏️ Be concise but det