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convertcart.com
29 Best Examples of Nudge Marketing in eCommerce
Behavioral nudging can help you get eCommerce conversions, but how?—find out from these 29 amazing examples
Jul 2, 2024
Nudge Theory Examples
1:14
"That’s our goal: to be the GPS for life.” What does a "nudge" mean in economics? Nobel Laureate and behavioural economist Richard Thaler explains the term he coined. Nudging helps people make decisions that are in their long-term self-interest, such as when saving for a pension. | Nobel Prize
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What is nudging? Nicole Robitaille, assistant professor of marketing, says nudging is a strategic application of behavioural science that guides people to make decisions that are in their best interests. “It’s a toolkit,” she says. Watch the complete interview at Smith Business Insight: https://smith.queensu.ca/insight/content/Understanding-the-Power-of-Nudging.php | Smith School of Business at Queen's University
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