How an Inflatable Couch Became IKEA’s Biggest Failure
7:22
MSNfern
How an Inflatable Couch Became IKEA’s Biggest Failure
IKEA is known for brilliant design and affordable innovation - but not every idea works out. In the 1990s, the company launched what it thought would revolutionize furniture: an inflatable couch that could fit in a backpack. Instead, it became one of IKEA’s most embarrassing product failures. From design flaws to disastrous durability tests ...
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