What is on your food label? A food label provides us with information about where the food comes from, when it was made and what nutrition it provides us. Best-before date: The suggested date before which the full quality of the product, as marketed, can be enjoyed. Sell-by date: Refers to a product’s shelf life in-store – the recommended time in which it should be sold to retain marketed quality. Use-by/Expiry date: The date after which food will perish and will no longer retain the marketed qu