Choose Colgate Maximum Cavity Protection with Dual Fluoride Boost, the #1 Anti-Cavity Toothpaste! (vs a toothpaste containing 1000 ppm F; CPPI calculation based on NielsenIQ PH Retail Index Service, 52-week period ending March 2024, Toothpaste category, © 2024.NielsenIQ) C0066P080124C | Colgate

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The Colgate Elixir toothpaste package won the Best of Show and Design Excellence Awards at the 2021 AmeriStar Awards. The package uses technology developed by LiquiGlide, which was co-founded by Professor Kripa Varanasi and spun out of the Varanasi Lab at MIT. http://mitsha.re/s6fr50FTynK | MIT Mechanical Engineering