That Ceiling Fan Switch Changes Everything! Your ceiling fan direction matters by season: IN THE WINTER: Switch the fan blades to spin CLOCKWISE at a low speed. Why? Well, warm air loves to hang out near the ceiling, and by running your fan in a clockwise direction, you're gently pushing that cozy warmth back down into your living space. So you can keep the heat in and around the people & room you actually WANT it to go into, without cranking up the thermostat and your heating bill. ……………………… IN