Techzine Europe

What is UCP? Google’s open standard for agentic commerce

Google launches Universal Commerce Protocol (UCP) for seamless AI shopping. Open-source standard supported by 20+ partners ...
InfoQ

Google and Retail Leaders Launch Universal Commerce Protocol to Power Next‑Generation AI ...

Google launched the Universal Commerce Protocol (UCP), an open standard enabling AI-driven shopping agents to complete tasks ...
i-SCOOP

Universal Commerce Protocol (UCP) brings more visibility for your E-commerce

Discover how Google's Universal Commerce Protocol (UCP) transforms e-commerce visibility through AI-powered shopping experiences. Learn implementation strategies and advertising impact.