The VLOOKUP function in Excel is an incredibly powerful and versatile tool for data retrieval and analysis. It allows you to efficiently search for a specific value in one column of a table and return ...

Imagine you’re tasked with analyzing two datasets—one containing a list of products and another with customer segments. How do you uncover every possible pairing to identify untapped opportunities?

In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...