The illusion of control is a mental bias leading people to overestimate the control they have over the outcome of events. Even when the outcome of situations is demonstrably a matter of chance and not ...

The world of technology is changing rapidly, and with it comes the development of new communication protocols like the Internet of Behavior (IoB). IoB offers a revolutionary way to monitor, control ...

Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...