June 16, 2025 – Burson, the global communications agency purpose-built to create value for clients through reputation, today announced the launch of Reputation Capital, a first-of-its-kind AI-powered ...

Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it can essentially be summarized in one word: trust.

With a core AI-driven platform, the new products—Competitive Insights, Voice of Brand, AI Reputation Manager, and Reputation®IQ—deliver deeper consumer understanding and more actionable insights.