The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to ...

レゴは、2026年1月6日にアメリカのラスベガスで開催されているコンピューター見本市「CES 2026」において、物理ブロックとデジタルな体験を融合させた新プラットフォーム「LEGO SMART Play」を発表しました。LEGO SMART ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

An evolution to the standard Lego brick, a tech-filled smart brick means an interactive brick that responds to how you (or ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

Fortunately, Lego didn’t just drop an idea, call it a day, and leave fans waiting. The company has already announced the first three “All-in-One” LEGO Star Wars sets range from 473 to 962 pieces, each ...

Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...

The Retro Gaming Console is one of nine new Lego Creator sets. The January 2026 lineup also features the $20 Fierce Dinosaur, ...

LEGO has released another building set targeting retro gaming enthusiasts, and this one isn't going to break the bank!