Eight years of development have produced a computer small enough to fit inside a classic 2x4 brick. But do kids really need a ...

Lego has entered the digital age with the launch of its first smart brick at an electronics show in Las Vegas. The Danish toy ...

The Lego Group has unveiled its Smart Play system, which uses “Smart Bricks” and “Smart Tags” to bring Lego sets to life. The ...

レゴは、2026年1月6日にアメリカのラスベガスで開催されているコンピューター見本市「CES 2026」において、物理ブロックとデジタルな体験を融合させた新プラットフォーム「LEGO SMART Play」を発表しました。LEGO SMART ...

Lego has officially announced a new 2x4 "smart brick" at CES 2026 this week. It's apparently the "most significant evolution" ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

Lego has launched its first smart brick containing a tiny computer chip at an electronics show in Las Vegas.

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

Lego spokesperson Jack Rankin suggests the tags can lead to more creative forms of mix-and-match play. When kids tried an ...

Fortunately, Lego didn’t just drop an idea, call it a day, and leave fans waiting. The company has already announced the first three “All-in-One” LEGO Star Wars sets range from 473 to 962 pieces, each ...

In a groundbreaking announcement at the Consumer Electronics Show in Las Vegas, Lego has revealed its latest innovation: Smart Play. This development marks the most significant evolution in Lego's ...