小売業界でデジタルな顧客接点の多様化が進むが、いざECなどでシステム障害やアプリの不具合などのトラブルが発生したとき、訪問した消費者の多くは沈黙のまま離脱してしまいがちだ。そんな消費者の離脱を防ぐために、迅速な原因特定が不可欠だ。New ...

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