Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...
NEW YORK, Aug. 5, 2025 /PRNewswire/ -- Today, I AB Tech Lab, the global digital advertising technical standards-setting body, spotlighted its Live Event Ad Playbook, which includes the new Concurrent ...
The IAB Tech Lab Agent Registry will launch March 1 and become a core component of the Agentic Advertising Management ...
NEW YORK, Aug. 12, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the release of two new mappings and implementation guidance that ...
NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...
New Delhi: Following the creation of the Ad Creative ID Framework (ACIF) to address advertisers' challenges with addressability and the need for unified measurement metrics across CTV and digital ...
Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...
The IAB Tech Lab, a nonprofit organization that sets standards for the digital media industry, introduced on Thursday a new framework designed to standardize the way ...
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