Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...

If you would like to register your interest, please complete this form and we will be in touch if new dates are released. Register your interest here. This course is divided into two programmes (this ...

To provide a philosophical appreciation of the underpinnings of qualitative research methods To develop a critical understanding of the potential of various qualitative methodologies and key ...