Now, SPSS Inc. (Nasdaq: SPSS), the leading provider of Predictive Analytics software and solutions, brings even greater power of prediction with the launch of PASW® Statistics 18 (formerly SPSS ...

Zohar Bronfman is the cofounder and CEO of Pecan AI, a predictive analytics platform making advanced AI accessible to business teams. For decades, predictive analytics was a capability largely ...

Today’s leading businesses, governments, and other organizations collect large amounts of data about their operations and their customers. Classic examples are Amazon, Twitter, or any company that has ...

Predictive analytics involves using data, statistical algorithms and artificial intelligence to anticipate future outcomes, trends, behaviors and events based on historical customer data. This ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Big data spells a big opportunity for predictive analytics. For decades, analytics software has helped the major multiples predict the future. By crunching sales data and mixing it with other ...

Understanding and anticipating customer needs is more crucial today than ever. Predictive analytics has emerged as a game-changer in the quest for exceptional customer experiences (CX), enabling ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Predictive analytics is not just a tool for data scientists; it’s a strategic asset for different types of businesses. As the CMO of an agency that helps automotive clients transform their marketing, ...