Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix ...

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts ...

Advertisers are now able to tap into new targeting capabilities, better manage how often ads appear across streamers, and ...

Netflix is opening its advertising platform to Amazon audience data, giving brands a new way to target viewers on the ...

Netflix says that generative AI presents a "significant opportunity" across its streaming platform, including improving its recommendations, ads business, and movies and TV content. "We're confident ...