The global athleisure market is expected to be worth $844bn by 2034. Here’s how 7 brands use their loyalty program to secure customer loyalty in this booming market.

Loyalty programs aren’t new. Marketers have been dangling points, perks and vaguely attainable “Gold Status” tiers in front of consumers since frequent-flyer lounges still had fax machines, writes ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

For decades, loyalty was treated as a marketing mechanic. Points were issued, Rewards were redeemed, Offers were pushed and the Success was measured only in enrolments and redemptions. But customer ...