Finding the right monetization strategy for your app can make or break your mobile ROI, and often the search, model criteria and selection process comes down to specifics about how users will interact ...

Buzzoola (part of MTS AdTech) has launched its own advertising module for mobile applications, which allows their owners to increase advertising revenue, as well as adapt advertising formats to the UX ...

Effective cost per thousand (eCPM) in the in-app advertising industry saw a 27% increase globally in the first quarter of 2019 compared to the previous year as advertisers’ desire to gain the ...

Dubai, UAE, 14 July 2025 - Yango Ads, the AdTech division of Yango Group, a global tech company headquartered in Dubai, has introduced new monetization opportunities for mobile app publishers in the ...