Lasting change, therefore, has always been a holy grail of sorts for intervention research, whether we’re talking about study skills, hand washing, diet and exercise, alcohol use, or sleeping habits.

"In the province of the mind, what one believes to be true either is true or becomes true within certain limits, to be found experientially and experimentally. These limits are beliefs to be ...

The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior. Whether you want to change your own behavior or your customers’, or encourage a loved one ...