What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

A new study looks at the impact of group conformity on task performance in various environments and leverages insights from cultural evolution, social learning, and social psychology to experimentally ...

Stories about conformity are all over the news these days. Why would several police officers go along with the actions of a fellow officer who was killing a man in broad daylight while bystanders ...