Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. As CEO of a translation company, perhaps the most important ...

When you’re on a website or interacting with content, it hits home more often when it’s been localized. If you’re reading articles in Texas, it would make sense to have them available in both Spanish ...

Winning Gold at The Drum Awards for Agency Business in the Service or Business Innovation category is Locaria. Here's how, in its own words, it redefined its approach to media planning for global ...

Tailor language, pricing and products to meet local consumer needs. Regularly update content and strategies to stay relevant in evolving markets. Accurate translation, market-specific payment systems ...

Good localization may be pricey, but bad localization is far more costly. For The Drum’s Globalization Deep Dive, digital agency Croud’s Chris Ford makes the case for specialist agencies to help you ...