That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project ...
Customer Lifetime Value is a crucial metric in the marketing of modern services - Rohit Arora explores the core ideas. Online marketplaces and shared-economy platforms have been on the rise in all ...
Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results