Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016. A number ...

As one of marketing’s oldest channels, direct mail is sometimes unfairly labelled as an outdated method of reaching clients and prospects. But direct marketing is a longstanding channel for a reason.

Direct mail should be just that: direct. As Bill Cockburn of the Institute of Direct Marketing states, ìThe message must make an impact within the first seven seconds. That is the creative moment of ...