A recent appearance by a new mascot in Tokyo’s Shibuya ward saw young women flocking to take commemorative pictures. When our reporter encountered the mascot, officially named “Mr T Stain,” women were ...

A Japanese toothpaste commercial was pulled off the air because it accidentally made people think they were facing a national emergency. Lion Corporation, a major household goods manufacturer, debuted ...

If you want a smile straight out of a toothpaste ad, who can blame you? A mouth full of gleaming, perfectly straight teeth seems to be on most wishlists, and it turns out that our oral-hygiene ...