Imagine you went shopping and saw a dress with MRP Rs 2,000, but after discount it is available for only Rs 1,600. You bought that dress immediately. When you come back home and search for the same ...

THE framing effect is a cognitive bias that occurs when our decisions are influenced by how information is presented or framed. Essentially, the same information can be presented differently, leading ...

With the Iowa caucus and U.S. Presidential race getting into gear, there is probably no better time to discuss how simple shifts in one’s mindset can have a surprising impact on one’s political ...

Framing effect influences investment choices by skewing perception of risk and reward. Identify and analyze all investment details to mitigate emotional biases introduced by framing. Stay informed and ...

What situations or individual characteristics might make framing effects stronger or weaker? Researchers are beginning to identify some of these factors, write The Behavioural Architects’ Crawford ...

Before coming to grips with the more complex definitions of Framing, it should be understood that Framing is perceptual; in other words, Framing is not about what is said, but how it is said. There ...

With the Iowa caucus and U.S. Presidential race getting into gear, there is probably no better time to discuss how simple shifts in one’s mindset can have a surprising impact on one’s political ...

The behavior of consumers who are faced with making decisions about their health is not significantly influenced by the way health messages are worded or framed, according to a large, new study by ...