One of the best, most succinct rules for writing ad copy that works is to “sell the sizzle, not the steak.” The heart of any successful direct mail campaign is the sales piece. That’s where it all ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Ralph Burns. Buy it now from Amazon | Barnes & Noble | ...

Artificial intelligence tools are transforming how businesses approach marketing. Powerful AI software can analyze data, forecast trends and fine-tune campaigns to maximize marketing ROI. Generative ...

Let’s get one thing straight: If it’s not selling something, it’s not copy. Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, ...