It puts a big decision directly in cruisers’ hands.

A loyalty program is a measure to provide benefits to good customers who purchase a lot of products or use a lot of services. A type of loyalty program is the 'mileage program' developed by airlines, ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

What are the best UK loyalty programs, and how can you get more for less when you play online? If this is a question you want ...

Air Transat has announced plans to start a new loyalty program with Desjardins Group and Visa.

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

Air Transat, Desjardins, and Visa are launching a new travel loyalty program and credit cards in 2026 following the 2025 ...

Ensuring that loyal passengers feel valued by their favorite cruise line continues to be a struggle for Carnival Cruise Line.

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

WestJet Rewards is feeling the heat as a new loyalty program has just been announced by Air Transat, changing the game for frequent travelers.

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Today’s savvy traveler isn’t just counting points—they’re ...