Forbes contributors publish independent expert analyses and insights. Human beings like to surround themselves with people like themselves—people with similar values, personalities, interests and ...

Photoshop has long been the standard of image editing, but for many of us, the subscription wasn’t worth it anymore, ...

Have you ever noticed that you have more of an affinity for certain products over others? Affinity marketing relates to how customers identify with and share a set of common values with the brands ...