Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

A LONG time ago there was no advertising. Every man with something to sell had to tell people about it personally and individually. This was not a great handicap in those days, for no one had very ...

For programme and format sales and productions for third parties, see section 6. The guidelines in this section are based on the following principles. Where referral is necessary, these principles ...

Advertising expense refers to the cost a company incurs to promote its products or services. These expenses include spending on print media, digital ads, television, radio, sponsorships, and other ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource ...