Forbes contributors publish independent expert analyses and insights. I am grounded in autos but range broadly. WeatherTech has flooded Americans with high-impact advertising of its premium automotive ...

WeatherTech has overwhelmed Americans with its premium automotive floor mats high-impact ads and produced one of the largest automotive aftermarket brands — the key items of which have been mimicked ...

Well, the booby prize in industrial design hasn’t been awarded yet and I’m not sure there even is one, but should one be instituted, it ought to go to WeatherTech for its CupFone. CupFone is heavily ...

The Washington Post stands for democracy in its commercial: "Democracy dies in darkness." ...

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and ...

CupFone is a cell phone holder that sits conveniently in your vehicle’s cup-holders, also great for use in boats, RV’s and golf carts. American Made by WeatherTech out of the finest materials, this ...

The founder and CEO of WeatherTech — the manufacturer of floor mats, CupFone and other automotive products — has purchased his first dealership. David MacNeil, who started WeatherTech in 1989 and ...