In general, you see two types of images on your computer: Raster graphics and vector graphics. Rasters are most common, but vectors play a critical role in graphic design and website building. Again, ...

A vector graphics file is an image that can be made infinitely large or small without losing quality. Common vector file types include .AI (Adobe Illustrator), .EPS ...

A logo in vector format is a graphic composed of paths, points, curves, and shapes based on mathematical equations. Unlike raster images that use pixels, vector logos maintain their quality regardless ...

There’s a gulf of difference between bitmap and vector graphics. Bitmap art is made of pixels and has a scale attached: each pixel represents black or white, or some gray or color tone. The resolution ...

When building a strong brand identity, your logo is the star of the show. It’s often the first thing customers see, recognize, and remember about your business—and it significantly impacts their ...

Just as you'd never send an IT person to do a human resource manager's job, digital image file formats all have their rightful place in the world, complete with their own strengths and weaknesses.