Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

At Parloa, the model is different: transparent, per‑minute consumption pricing, not outcome-based revenue sharing.

Across the enterprise software landscape, pricing is undergoing a transformation. Long treated as a tactical or back-office function—focused on discounting, rate cards, and approvals—it is ...

In the race to stay competitive, many brands use a proven strategy: competitor-based pricing. By closely monitoring market rates and adjusting their own prices, either by matching them or providing ...

Imagine you're the CIO of a large financial institution or a healthcare provider, tasked with selecting new mission-critical enterprise software. You're faced with a dilemma: one vendor offers an ...

The Software-as-a-Service (SaaS) landscape is undergoing a seismic transformation. From Freshworks CEO Dennis Woodside to Snowflake CEO Sridhar Ramaswamy, tech leaders across the globe are championing ...

Over the past decade, nearly every part of business has evolved. We design with the customer in mind. We produce faster and more efficiently. We run leaner operations, deliver quicker, market with ...

Traditional billing models like hourly and fixed-fee billing often fall short of delivering true value to clients. Misaligned incentives, lack of transparency, and a disregard for the actual value ...

Applied Materials' revenue grew 5% YoY to $7.05 billion, driven by Semiconductor Systems and Services, with improved gross margins due to better inventory management and value-based pricing. The ...

NICE has called on the Government to scale back its plans to overhaul the drug pricing and evaluation system in order to avoid a postcode lottery in access to new drugs. In its response to the ...