As global marketing campaigns go, getting Kim Kardashian to trigger a TikTok tidal wave of hype is probably about as good as it gets. Australian teeth whitening brand HiSmile, dubbed 'purple shampoo ...

Many of us experience teeth discolouration, but it’s still a frustrating issue to manage. It can easily knock your confidence, especially when it comes to smiling for photos. And if you’re a coffee, ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Teeth whitening is something I see everywhere at the minute, from strips that promise to make a difference in minutes to powders you absolutely must dip your toothbrush in. It's something I've been ...

You can always count on TikTok to find a new beauty secret and make it an instant hit, and in the pursuit of whiter smile, TikTokers have discovered a product that they’re calling purple shampoo for ...

Many of us experience teeth discolouration, but it’s still a frustrating issue to manage. It can easily knock your confidence, especially when it comes to smiling for photos. And if you’re a coffee, ...