Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

Over the years many consumer services providers in ecommerce, talent search, food delivery, streaming entertainment, social media, etc. have started providing users with personalized search results.

Giving users content tailored to their interests, needs, and location is the key to making the most of mobile technology. When you order a short latte with a dollop of whipped cream at a coffeehouse ...

Last week, I looked at the impact the inclusion of graphics on the search results page might have on user behavior, based on our most recent eye tracking report. This week, we look at the impact that ...

Digital personalization is demanded by customers in 2024, and going the extra mile for effective personalization is a key differentiating factor. In 2024, the demand for digital personalization ...

With data becoming a more valuable business asset than ever, informing decision-making, enhancing operational efficiency, and enabling businesses to gain a competitive edge, hyper-personalization is ...

Personalization is one of the hottest buzzwords in the industry. The problem is that few people understand what personalization technology is, how it can be implemented, and whether or not the return ...

Traditional personalization techniques have served marketers well, offering options like segmenting audiences based on demographics or past purchases. However, these methods have limitations: Static ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Today’s dominant ...

Wearable Devices Ltd., an innovator in AI-based wearable technology, announced its development of advanced gesture personalization methods aimed at transforming user interactions with digital devices.