In this guide, you will learn how to use Excel’s advanced formulas such as INDEX-MATCH, OFFSET, and INDIRECT to enhance your data analysis capabilities. First, let’s explore the INDEX-MATCH ...

The CHOOSECOLS formula is a catalyst when it comes to selecting specific columns from a table. This formula allows you to streamline your data analysis process by quickly and easily extracting the ...

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Formulas are powerful tools for performing calculations and analyzing data in Excel. In this beginner’s guide, you’ll learn how to use formulas and explore some popular built-in functions. One of the ...

AGGREGATE was built to handle messy data from the start.

SUMIF, SUMIFS, AVERAGEIFS, and COUNTIFS are commonly used accounting functions in Microsoft Excel. These formulas are used to calculate cell values based on the criteria you have described or ...

In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...