Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want. The ...

Senior Research Consultant, Dr. Chika Ezeugwu has said that given the complexity of human decision-making and the constantly evolving market dynamics, brands need to adapt effective strategies to ...

Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

People have been shopping online for a while now, but in 2020, there was a massive shift in people's buying patterns. While the initial bit was forced due to an unfortunate global phenomenon, people ...

In the ever-evolving landscape of the market, understanding the tango between consumer behaviour and product behaviour has never been more crucial. As we sail through 2024, where trends are as ...

The study of consumer behaviour is largely to understand what makes a customer tick, be it a retail customer – buying things for ‘personal’ consumption or institutional buyers buying products and ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

The solution combines Reward’s insights derived from first-party transaction data across a panel of ten million UK banking ...

The forces reshaping Indian cinema are the same ones reshaping consumer markets everywhere. India is simply where the ...