Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want. The ...

Senior Research Consultant, Dr. Chika Ezeugwu has said that given the complexity of human decision-making and the constantly evolving market dynamics, brands need to adapt effective strategies to ...

In the ever-evolving landscape of the market, understanding the tango between consumer behaviour and product behaviour has never been more crucial. As we sail through 2024, where trends are as ...

IN recent times, we have seen more businesses reporting low or no profit and, in some cases, no revenue. The case of business failures is equally high and prevalent, which could be attributed to the ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

The study of consumer behaviour is largely to understand what makes a customer tick, be it a retail customer – buying things for ‘personal’ consumption or institutional buyers buying products and ...

Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

While traditional marketing sticks to local, at best national audience, digital marketing on the other hand broadens the market by targeting anyone and everyone who goes online. As per a McKinsey ...

Understanding Consumer Behaviour in Ghana. Consumer behaviour is the study of the psychological, physical, and social behaviours that individuals take when purchasing, using, and disposing of goods, ...