Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want. The ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

The study of consumer behaviour is largely to understand what makes a customer tick, be it a retail customer – buying things for ‘personal’ consumption or institutional buyers buying products and ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

ALBANY, N.Y. — As an undergraduate at Cornell University, Bryan Lacasse was interested in marketing and consumer behavior. Eventually, he figured out that those interests were a perfect fit for the ...

The Great India Retail Summit 2025 in Mumbai discussed the evolving retail industry, highlighting the importance of targeted development, e-commerce, and agility. Experts emphasized the growth of ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how shoppers navigate the fast-moving world of fashion.