Each business should have a pretty good understanding of our target consumers, how they think, and the reasons for how they behave. If not, it is very difficult to give them exactly they want. The ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Discover how economic instability reshapes consumer behavior through Maslow's hierarchy. Learn what changes when financial security wavers.

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

The Great India Retail Summit 2025 in Mumbai discussed the evolving retail industry, highlighting the importance of targeted development, e-commerce, and agility. Experts emphasized the growth of ...

ALBANY, N.Y. — As an undergraduate at Cornell University, Bryan Lacasse was interested in marketing and consumer behavior. Eventually, he figured out that those interests were a perfect fit for the ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how shoppers navigate the fast-moving world of fashion.