The campaign has been rolled out to promote Trident Gum’s latest product Trident Vibes featuring Sour Patch Kids gum, which is now available in stores nationwide. Trident Vibes featuring Sour Patch ...

TriDifferent, a new creative platform for Trident Gum, sees Gen Z as its target audience. The brand is positioned as a way to defy sameness. It also marks Trident’s first campaign since joining ...