The battle for your favourite toothpaste has moved beyond the regular white, sparkling or the anti-cavity variants to sensitive toothpastes, as big brands fight it out. Rachit Vats writes. Lately ...

GlaxoSmithKline is planning a major £10m television campaign for toothpaste brand Sensodyne. A series of testimonial ads will start in January. The first ads, created by Grey London, will be aired on ...